The Business & Pleasure of Flowers
Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teaching, sales training, and life coaching to deliver valuable insights you can use right away.
From industry trends and the flower shop of the future to overcoming obstacles like boosting sales and building a stellar customer service team, they’ve got you covered. Discover how small shifts in your mindset and approach can create big transformations in your business and life.
Hit subscribe to put the pleasure back into your life, go back to loving flowers, find fresh inspiration, and bring the joy back to your business!
The Business & Pleasure of Flowers
Quick - Train Your Team on This Before Mother’s Day Hits
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Episode 332: Mother’s Day is here—and the difference between a decent week and a record-breaking one comes down to how your team communicates with customers.
In this episode, Vonda sits down with the floral industry's two most trusted experts in sales and customer service education, Lori Wilson, from Flower Clique and Sam Bowles, the General Manager and Creative Director at Allen's in in San Diego, CA, to break down exactly what flower shop teams should be saying (and NOT saying) during the busiest sales week of the year (and beyond!).
You’ll hear real, practical strategies you can implement immediately—including:
- The “GROW” framework for turning conversations into higher-value sales
- What to say instead of “What’s your budget?” (and why it’s costing you money)
- How to confidently sell $250+ arrangements without feeling pushy
- The fastest way to build connection with customers—in under 10 seconds
- Why having a “jaw-dropper” arrangement in your cooler can transform your revenue
- What phrases instantly kill a sale (and how to fix them)
- How to train and course-correct your team during a busy holiday week
- The importance of protecting your team’s energy—and your shop’s standards
This episode is equal parts strategy, real talk, and behind-the-scenes insight from leaders actively running high-performing flower shops.
If you want your team to sound more confident, sell more effectively, and create better customer experiences this Mother’s Day—this is the playbook.
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist