The Business & Pleasure of Flowers
Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teaching, sales training, and life coaching to deliver valuable insights you can use right away.
From industry trends and the flower shop of the future to overcoming obstacles like boosting sales and building a stellar customer service team, they’ve got you covered. Discover how small shifts in your mindset and approach can create big transformations in your business and life.
Hit subscribe to put the pleasure back into your life, go back to loving flowers, find fresh inspiration, and bring the joy back to your business!
The Business & Pleasure of Flowers
Latest Episodes
Finding Your People: The Power of Community (In and Beyond Flowers)
Episode 331: What does community really mean - and why does it matter so much, especially in the floral industry?In this heartfelt and honest conversation, Vonda and Lori explore the deeper, more emotional side of co...
From Forensics Lab to Flower Moxie with Amy McCord
Episode 330: What do forensic science and floral design have in common? For Amy McCord, founder of Flower Moxie, they're both part of the same unlikely journey – one that started with a $100 wedding, a box of Sam's Club roses, and a lot ...
Hard Truths Flower Shop Owners Need to Hear
Episode 329: This one might sting a little.Lori and Vonda are saying the quiet part out loud—sharing the hard truths flower shop owners need to hear but rarely do. From not knowing your numbers, to blaming your team, to stayi...
What You Can Control (and What You Have to Let Go)
Episode 328: After Easter reflections (and a few stories involving pools, squirrels, and unexpected repairs), Lori and Vonda dive into a conversation that hits close to home for every business owner - control.From slow seasons in ...
Stop Overthinking Social Media: Real Strategies That Work
Episode 327: If social media feels overwhelming, confusing, or like one more thing on your already full plate, this episode is for you.Lori and Vonda sit down with Chris Grigas and Karrie Wallace, both from the Bill Doran Co...