The Business & Pleasure of Flowers
Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teaching, sales training, and life coaching to deliver valuable insights you can use right away.
From industry trends and the flower shop of the future to overcoming obstacles like boosting sales and building a stellar customer service team, they’ve got you covered. Discover how small shifts in your mindset and approach can create big transformations in your business and life.
Hit subscribe to put the pleasure back into your life, go back to loving flowers, find fresh inspiration, and bring the joy back to your business!
The Business & Pleasure of Flowers
Your Valentine’s Day Staff Meeting: Prepared, Profitable, and Positive
Episode 317: Valentine’s Day is the busiest and most important holiday of the year for florists, and preparation makes all the difference. Vonda and Lori walk you through a full Valentine’s Day staff meeting, just as they would with their own teams.
From customer service reminders and sales scripts to design productivity, cooler strategy, delivery expectations, and social media ideas, this episode is packed with practical guidance you can use immediately. They cover pricing confidence, upselling with integrity, managing stress, supporting your teammates, and creating a positive, organized environment—even when things get hectic.
Whether you’re a designer, sales associate, delivery driver, or owner, this episode is designed to motivate, align your team, and help you approach Valentine’s Day with confidence, clarity, and a little fun.
You’ve got this—now let’s go sell some flowers.
2026 Valentine's Day Staff Meeting
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist