The Business & Pleasure of Flowers
Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teaching, sales training, and life coaching to deliver valuable insights you can use right away.
From industry trends and the flower shop of the future to overcoming obstacles like boosting sales and building a stellar customer service team, they’ve got you covered. Discover how small shifts in your mindset and approach can create big transformations in your business and life.
Hit subscribe to put the pleasure back into your life, go back to loving flowers, find fresh inspiration, and bring the joy back to your business!
The Business & Pleasure of Flowers
My Customer Service Voice vs. What I'm Really Thinking
Episode 312: Lori and Vonda lean into the chaos of the holiday season and tackle a topic every florist can relate to, what your customer service voice needs to say vs. what you wish you could say.
From last-minute delivery requests to “I don’t care, you decide” customers who definitely care, they share laugh-out-loud moments from the flower shop—and the thoughts that stay safely inside our heads. Along the way, they talk through simple, real-world ways to handle busy holiday calls with confidence, warmth, and leadership, even when you’re tired and running on caffeine.
This episode is equal parts humor and helpful reminders about setting expectations, offering clear options, staying upbeat on the phone, and finding small ways to create memorable moments for your customers—especially during the busiest time of year.
If you’ve ever hung up the phone and thought, “If only I could say what I was really thinking,” this one’s for you.
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist