The Business & Pleasure of Flowers
Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teaching, sales training, and life coaching to deliver valuable insights you can use right away.
From industry trends and the flower shop of the future to overcoming obstacles like boosting sales and building a stellar customer service team, they’ve got you covered. Discover how small shifts in your mindset and approach can create big transformations in your business and life.
Hit subscribe to put the pleasure back into your life, go back to loving flowers, find fresh inspiration, and bring the joy back to your business!
The Business & Pleasure of Flowers
Designing a Dream Wedding in Rome: Flowers, Flexibility & a Whole Lot of Love
Episode 309: In this special episode, Lori and Vonda welcome a very important guest—Ellie—to relive her unforgettable wedding in Rome and pull back the curtain on what it really takes to design an international destination wedding.
From navigating time zones, laid-back Italian vendors, and cultural differences (“unfortunately…”), to securing flowers through industry connections, planning mechanics for towering broken arches, and transporting hundreds of stems through narrow Roman streets at 5:30 a.m.—they share the wins, pivots, and problem-solving behind the magic.
You’ll hear how vision boards evolved (and had to be “locked”), how a DIY PVC arch frame became a showstopper, why respecting the architecture and history of a venue matters, and how a trusted design team (Tim, Julie, and Vonda) made it possible for the mother of the bride to actually be the mother of the bride on the big day.
Whether you’re a florist dreaming of destination work or just love a good behind-the-scenes wedding story, this episode is full of heart, humor, and practical insight on designing something truly unforgettable.
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist