The Business & Pleasure of Flowers
Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teaching, sales training, and life coaching to deliver valuable insights you can use right away.
From industry trends and the flower shop of the future to overcoming obstacles like boosting sales and building a stellar customer service team, they’ve got you covered. Discover how small shifts in your mindset and approach can create big transformations in your business and life.
Hit subscribe to put the pleasure back into your life, go back to loving flowers, find fresh inspiration, and bring the joy back to your business!
The Business & Pleasure of Flowers
Making Magic (and Marketing) Happen for the Holidays
Episode 306: When it rains, it pours — but even in the busiest, most chaotic weeks, florists know how to make something beautiful bloom. In this lively and laughter-filled episode, Lori and Vonda swap “one-thing-after-another” stories before diving into fresh, practical ways flower shops can thrive this holiday season.
From DIY centerpiece kits and bring-your-own-vase designs to holiday workshops, ribbon bow services, and social media marketing tips, they unpack creative, low-cost ideas that help floral businesses stand out and connect with their communities.
You’ll also hear heartfelt stories, clever marketing strategies, and a few moments of pure hilarity (yes, including making bows with your feet). Whether you’re a seasoned florist or just love hearing how creativity meets chaos, this episode will inspire you to tap into your team, think outside the vase, and bloom through any storm.
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist