The Business & Pleasure of Flowers
Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teaching, sales training, and life coaching to deliver valuable insights you can use right away.
From industry trends and the flower shop of the future to overcoming obstacles like boosting sales and building a stellar customer service team, they’ve got you covered. Discover how small shifts in your mindset and approach can create big transformations in your business and life.
Hit subscribe to put the pleasure back into your life, go back to loving flowers, find fresh inspiration, and bring the joy back to your business!
The Business & Pleasure of Flowers
Opportunity > Obstacles: A Candid State-of-the-Industry with SAF’s Kate Penn
Episode 303: Society of American Florist (SAF) CEO Kate Penn joins Lori and Vonda to unpack what’s really happening in floral retail—rising consumer spend, experience-driven shopping, value-aligned buying, and how smart shops are winning with culture, training, and tighter ops. We hit staffing + succession, smaller holidays, practical website/SEO moves, SAF’s advocacy updates, and a sneak peek at SAF’s new AI “coach.” Actionable, optimistic, and real.
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist