The Business & Pleasure of Flowers
Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teaching, sales training, and life coaching to deliver valuable insights you can use right away.
From industry trends and the flower shop of the future to overcoming obstacles like boosting sales and building a stellar customer service team, they’ve got you covered. Discover how small shifts in your mindset and approach can create big transformations in your business and life.
Hit subscribe to put the pleasure back into your life, go back to loving flowers, find fresh inspiration, and bring the joy back to your business! 🌸
The Business & Pleasure of Flowers
Tariff Talk (BONUS EPISODE)
In this special impromptu episode, Lori sits down with Ellie and Abby Chick, retail florist & advisor from Blakemore Flowers, to unpack the “T-word” that’s on everyone’s lips: tariffs. With pricing pressures mounting and Mother’s Day around the corner, this candid conversation explores what florists can actually control in the face of supply chain unpredictability.
From wholesaler confusion to confident pricing strategies, Abby shares how she’s navigating rising costs, team communication, and creative product offerings. Expect laughter, real talk, and practical ways to stay grounded and proactive—even when everything’s changing daily.
💡 You’ll hear:
• What to do before raising prices
• How to communicate with customers without panic
• Creative gift ideas beyond flowers
• Why now’s the time to empower your team
Whether you’re a seasoned shop owner or new to retail floral, this episode will leave you informed, encouraged, and ready to take action.
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist