The Business & Pleasure of Flowers
Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teaching, sales training, and life coaching to deliver valuable insights you can use right away.
From industry trends and the flower shop of the future to overcoming obstacles like boosting sales and building a stellar customer service team, they’ve got you covered. Discover how small shifts in your mindset and approach can create big transformations in your business and life.
Hit subscribe to put the pleasure back into your life, go back to loving flowers, find fresh inspiration, and bring the joy back to your business! 🌸
The Business & Pleasure of Flowers
Spring Forward: Mother’s Day Strategies from the Directors
Episode 273: Vonda and Lori are joined by Flower Clique's other two directors, Kami Martin and Ellie LaFever, in this episode packed with tangible takeaways to help your flower shop thrive this spring. From prepping for Mother’s Day and prom season to tackling pricing concerns and marketing strategies, the team shares expert tips to set you up for success.
They dive into everything from how to name products to ensuring high-quality product photography. Plus, they discuss the importance of training employees effectively and avoiding common pitfalls when onboarding new staff.
Tune in for a mix of industry know-how, real-world examples, and a few unexpected detours—including a heartfelt discussion about eagle-watching! ;)
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist