The Business & Pleasure of Flowers
Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teaching, sales training, and life coaching to deliver valuable insights you can use right away.
From industry trends and the flower shop of the future to overcoming obstacles like boosting sales and building a stellar customer service team, they’ve got you covered. Discover how small shifts in your mindset and approach can create big transformations in your business and life.
Hit subscribe to put the pleasure back into your life, go back to loving flowers, find fresh inspiration, and bring the joy back to your business! 🌸
The Business & Pleasure of Flowers
Floral Trends & The Power of Permanent Botanicals with Sarah Botchick
Episode 270: In this episode, Vonda and Lori continue their conversation with Sarah Botchick, General Marketing and Purchasing Manager at Pioneer Imports & Wholesale. They dive into the world of floral trend forecasting—how trends are identified, what’s driving consumer preferences, and the evolving role of permanent botanicals in weddings, events, and everyday design. Sarah shares expert insights on mixing faux and fresh florals, common mistakes florists make when purchasing silk flowers, and why every florist should consider adding permanent botanicals to their repertoire. Plus, they discuss must-have varieties, new product innovations, and how florists can use floral installations to tap into new business opportunities. Don’t miss this inspiring and insightful discussion on the future of florals!
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist