From High School HTML to Modern-Day Magic: Why Your Website Matters with Sarah Botchick

Episode 269: Grab a cup of coffee and join hosts Vonda and Lori as they sit down with Sarah Botchick, Marketing & Purchasing Manager at Pioneer Imports & Wholesale. Sarah takes us back to the ‘90s when she built the company’s very first website as a high school student—yes, dial-up internet and all! You’ll hear how that humble start evolved into a dynamic online presence that keeps Pioneer Imports competitive today. This laid-back conversation covers the must-dos for maintaining a relevant, user-friendly site, why investing in your online home base matters, and how to keep up with the ever-changing digital landscape. Tune in for real-world stories, practical tips, and a dose of fun along the way!

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Transcript

SPEAKER_03 0:02

So you were telling us this when you emailed us about all of your website experience, you mentioned you had a little bit of a scare recently.

SPEAKER_01 0:16

Welcome to the Business and Pleasure of Flowers. We're your hosts, Vonda LaFever, and Lori Wilson.

SPEAKER_03 0:22

And we believe that business and fun are a perfect combination. Kind of like us, Vonda. Good morning, Von de LaFever, and good almost afternoon, Sarah Bottic. You're back with us. Hi, everyone. Thanks for having me here. I'm excited. You know what's fun is the fact that she says yes every time we ask her.

SPEAKER_01 0:48

Like, I know, right?

SPEAKER_04 0:51

I'm glad you keep asking.

SPEAKER_03 0:52

I keep thinking a lot of these times they're gonna be like, forget her. It's funny. Every time we start planning for New Year's, we always bring you up and we're like, you think she'll come again? You think I'll come again?

SPEAKER_01 1:03

What I loved is when we asked her a question and then she said, I had a really good thought, but I didn't want to invite myself for dinner.

SPEAKER_02 1:12

It's hilarious. I'm like clear, invite yourself. Always invited. Oh, we're all always invited.

SPEAKER_03 1:19

So listeners, for those of you that are not familiar with Sarah Botch, she uh uh works and owns Pioneer Imports and Wholesale. She's general marketing and purchasing manager, and you grew up in Pioneer because your parents did your parents start the company or grandparents? No, my parents. Your parents, and they still own it, exactly. And they own it. And they play yes, they still work in it every day. Really? That's amazing. So typically, every time we've had you on, you come on because you and your company are queen of the trend report. And this time, we'll probably talk a little bit about that, but this time you're coming on for a different reason, and we are really excited to deep dive into this. You're gonna talk to us about websites. Is this right?

unknown 2:15

Absolutely.

SPEAKER_03 2:15

Which I'm intrigued because this is just my favorite thing in the world to talk about.

SPEAKER_01 2:23

GA reports and websites.

SPEAKER_03 2:25

We love Google Analytics and web reports and all anything that goes on behind a computer. So anyway.

SPEAKER_01 2:32

And I think this was a story that we had no idea that you were sharing. And so I think that's what's so intriguing, Sarah, is that wow, I didn't have any idea. So why don't you share the story about you starting in web design years ago, right? Right.

SPEAKER_04 2:49

So we're talking a little bit about how some of us in the floral industry didn't plan to stay in our parents' businesses. I never planned to stay in this business. And I went to college back in the late 90s, and it was when you could go to college when you were still in high school. And so I was in school, I went for architectural drafting, was what I really wanted to do. But along the way, I needed an art credit for my high school diploma, also. So my mom saw this class in graphic arts listed in the college catalog, and she's like, You like art and you like computers? You should take that class. So I did. And they introduced me to web design, and then I took a web design class. And so this is like '97, '98, somewhere in there. And that's right when the dot com thing was happening. Yeah. And I just fell in love with web design. And I just totally got out of drafting. I was like, I'm done with this, I'm switching to web design. And at that point in time, I was working for my parents just around my school schedule and in the summers. I was answering phones, taking orders, no big deal. And I I remember being in school, and I actually can vi visualize where I was standing on the college campus when I called my dad and I said, Dad, I think we need a website instead of a company. And he's like, Okay, make one. So I didn't know. And this is before there was like really great software to do this or anything, and it was HTML and putting the images in, and I made our first website from scratch and just building it, and it was much less complicated back then. I can't prove it, but I believe that we're the first wholesaler in the floral industry to have had a website. I don't remember any of my competitors or anybody having one at that time. So we were very early, it was very rudimentary. And it was you look at the picture online and you call the place for order. But yeah, uh since I believe it was early '99 when we went live with our first website.

SPEAKER_05 4:54

And back then it was AI is now.

SPEAKER_04 5:00

It was the Wild West, and there was hardly any classes in it. I did take one class and I I went in, and because I was teaching myself as I went through work, when I went into the class, I was teaching the teacher how to do it. So I ended up not taking any more classes because I'm like, I'm just teaching myself as I go here. Um I never got a degree in web design or anything.

SPEAKER_01 5:20

I probably photo advice, maybe I should have, but yeah. That's interesting because I remember being in the flower shop in Dixon, and we had a friend, Bob Gibler, Gibby, and he worked for the toll system. He was there all night. And so he came up with our website, like like you're saying, you just did it on your own back then. It was just like you knew enough to almost to be dangerous, and then you came up with this website.

SPEAKER_03 5:49

Were there platforms or you just started how did you I don't even know how you would start would have to know more of that? I have no idea. Spider web here.

SPEAKER_04 6:01

You have to buy a domain name. It's pretty much a similar process now. You buy a domain name and then you have to have a hosting service. So you get a hosting service, and then at the time it was just creating HTML pages um and writing the code. And HTML is a very simple language. Some programmers will say it's not real code. Uh I differ. Um as a person that wrote it. I yeah, so it did it that way. We're on our fourth generation of our website as far as different platforms and things like that. Eventually, they came to have software. There was a software called Page Mill at the time, and then Dreamweaver came out, which was an Adobe product, and it would write the code for you. So you could lay it out like you would a Word doc or a PowerPoint now, and it would write the code for you. Um it got things got better when that happened. That was just coming out when I was starting. My one teacher made us write everything in HTML first. Because she's like, you gotta learn the basics, which I'm glad she did, honestly, and then use the software. Do you still take care of your website? I joke. I told my dad the other day, I'm like, this is my child, because I don't have any kids. The website is my child. My dad's like, it's not mean, it's my grandchild. Yes, dad it's done. As the technology has changed, we got to the point that you had to be able to take orders online. And once that happened, it was out of my realm of ability to handle it. So when we went to a software that was connected with our ERP software actually had a module built in. It was terrible. But we did what we could with it for a few years. Then we went on to another website that was it was e-commerce, but it was not connected to our ERP software because connecting the website to the software for all of your orders, your customer information, your product information, those bridge softwares are proprietary. There's only like for ours, there's maybe like six or seven companies that have one of these bridges built. Very expensive. So for a long time we had disconnected, which meant every order you would get on the website, you had to type it in. And we were just paying people to sit and type orders all day. And the same thing had to happen other way with the products. But at that point, I wasn't making the website. We had somebody that would do that.

SPEAKER_01 8:20

Probably when you took off and were going to China and you were buying and you were doing product development instead of web development.

SPEAKER_04 8:28

Your job shifts as the technology changed. My job shifted. Instead of being the person that does the work, you become the person that coordinates the work. So at this point, we have multiple outside contractors as well as our internal team that work on our website. And my role is coordinating and being the eyes and saying, what do we need next? Because the number one thing I can explain, say to any business, is you are never done with a website. You have to keep evolving as the needs of the business change and sometimes just as budgetary needs. Like the version of the website that we have now, we went live with a month before COVID. It was unreal, the timing of the whole thing. So it's been five years now, and we're still doing enhancements because we couldn't afford everything we wanted at once. I'm looking at something, it seems simple. Um, taking orders like for pre-book. Okay, I'm working on that right now. It's gonna cost about $4,000 to get that customization made. So my job is to look at all the things that we need, decide what's worth spending on, ask my dad for the money, and do a budget of this is what we're gonna do this year to enhance the website, and then making it happen with the IT companies and saying this is what I want it to look like. And I have an assistant in our office that does phenomenal work because honestly, the development companies, you need to stay on top of them. So you have to with just a management's thing, and then you have to test because once they release, you're constantly testing to make sure nothing else got broken with the one thing that they enhanced. And then there's security updates, and there's software, it all these softwares are constantly being updated. So you got to make that happen. And then we have constantly, we have a whole team that's working on adding the new products, adding new photos. Our big focus for 2025 is our product videos. We've had videos that are like inspirational and things like this, but just I hate to say it, but simple product videos showing the item turning, showing it relative size, things like that. So our team is constantly working on our website. So I'm still very involved in the website, but in a very different fashion, just coordinating everybody else that's doing such amazing work on it.

SPEAKER_01 10:48

So what I'm hearing is that you're the visionary to see what is going to come next, what you really need to have for the website and what you're thinking is your next steps, but you're also quality control. So you're from the the vision, oh my gosh, this is what needs to happen. Then you have to find the person to have that happen and get that into the budget, um, however it needs to be and in in chunks. But then also when you're saying the testing and everything else and new products and quality control. So it you're ingrained in the whole whole process of that.

SPEAKER_04 11:26

And for us, you love, right? Yeah, and for us, we are we had a decision to make a few years back um when we became an importer as well as being a wholesale artist. We looked hard at the concept of going to one of the marts, getting a showroom in the Mart, those kind of things. And we decided that for our family, that wasn't the right choice. Just health age, things like that. And we didn't want to grow to the point that we would have to have a whole team in another state and things like that. So we decided we are going to become an excellent e-commerce company. And that is our goal because we're not going to the marts, we're putting the money into being an excellent e-commerce resource for the floral industry.

SPEAKER_01 12:12

And you have the physical catalog that is arriving, and then you have your online orders, which is amazing. People get a catalog and they go online and order. That's true. Or they go online and they call you anyway. Right.

SPEAKER_04 12:26

So or maybe they call to ask a question about a product. I see such an item on page 74. Can you tell me what the material is? Or how does that color compare to the other color? Mo uh most of the phone calls we get, we've actually frankly, we don't need the phone staff that we used to deciding on our our staffing for the year. We don't need the phone staff that we used to. Now, when people call to the question, it's a question about a product, it's a question about shipping, it's a question about sales tax. Some people place orders over their phone, and we're happy to take them, we're happy to talk to you. But um, a lot are just online because it's it's easier, it's faster. And the florists are busy during the day. They can't necessarily always have time to call, but they can place an order online.

SPEAKER_01 13:06

Right. And I am so impressed come in online because what you're saying, they're busy, but they are not usually the most tech savvy, right? And so what I think what I have seen and I'm hearing now is that transition, if they have time after hours to take the time to go through things and then they will order it if it's not a brush. That's pretty impressive that orders are coming in on your website, which means one, it's a great website because it's not frustrating. Nothing's more frustrating when I go online to get on a website and see these extra clothing in this. Personally, I get on your website and I order things on your website, and it is very easy to maneuver. Shop by color, shop by container. You have it down so it's super easy for the the florist, the consumer to be able to do that. And but I'm telling you, I'm impressed. That's great, Sarah.

SPEAKER_04 14:08

And that's my point as far as what when we talk about what florists can do for their websites, is you have to make it so that it's easy for the customers. Because people don't do hard things. Everything else in life is hard. If their flower ordering is hard, they're not gonna do it. They're not gonna do it. So, you know, it's super important that the user experience on the website. This is a whole field of web development, whole segment of of the web development is called UX or user experience. And you need the website to be easy. One of the one of the most interesting things I heard regarding UX is most people are not spending most of their time on your website. They're spending most of their time on other websites. So they expect your website to function like everyone else's. One of the challenges we've had is everybody thinks we're Amazon. And I joked, I want to do a banner on the website or a promotional campaign. We're not Amazon. We are 20 people in Ohio. I'm sorry that I can't give you free shipping. I can't have it there by 3 p.m. I can't have every possible thing you would want the website to do. I don't have the money and staff of Amazon. I'm trying. But that shows the mentality. Everybody wants every website they visit to be as easy as Amazon.

SPEAKER_03 15:38

Yeah. And the local flower shops have that same issue. That's why they get so much pushback with delivery fees and those types of things. They're not Amazon. Yeah. We literally have to pay our delivery drivers local. We have to pay for the gas. And we have to pay for the gas, we have to pay for the vans, we have to pay for all of the stuff to deliver our flowers to your door and hand them to you, knock on the door, not just throw it at your thing and take a picture and walk white.

SPEAKER_01 16:11

Yeah, but your website has transitioned over the years. You and I have known each other for a long time, and I've watched your website go from hate to say it, but hard to maneuver.

SPEAKER_05 16:24

Yeah, no, not so pretty. Yep.

SPEAKER_01 16:26

But I get on there and I'm like, this is really pretty, right? It's and it draws me in. And I think that's the key on a website as you're talking about the user experience. It's not only the loading of the pictures easy and easy to check out. I need to be able to look at that and go, I want to dig in deeper. I want to look what see what I have. And that's what you really, I don't know when you said that enhancement all happened, but COVID, COVID.

SPEAKER_04 16:53

It was 20, it was February 2020 when we went live, but it's been a five-year project in continuous enhancement.

SPEAKER_05 17:02

Yeah.

SPEAKER_04 17:03

I I will tell you that one thing I would say to the florists is you know, a website is very critical, but it's gonna cost you money to get it that way. And it's not always what you think, because with that website that we have had happen in 2020, we got quotes from two different development companies that were doing different parts of the work, and the amount that we've invested at this point is 15 times what we were originally quoted, and that doesn't include it, doesn't include the labor of our team, and these are not small dollar amounts. Um it takes money and it takes time, and I know that's a terrible like struggle for a small florist, and I get that, but it's also necessary in the world we live in today.

SPEAKER_01 17:55

But the advantage to the small florist is there are four specific platforms, right? That have things ready that really, as long as you can enhance it to make it look better, the platform's there. That's an equal site, it's pretty quick for loading pictures depending on which platform you choose. Right. It it's a lot easier than you starting at the ground level and having to do all these little enhancements because there's nothing big enough in the floral industry to be able to take care of all you do, quite honestly. There's just and it what it doesn't need to.

SPEAKER_04 18:31

But that's a blessing for the local florist because it don't have to be where I am.

SPEAKER_01 18:37

You don't have to do all that testing. And if you taking your own pictures, you're getting that stuff already yourself. Hey, it makes it easy to drop them in there, make your descriptions, take care of everything with everything else you're doing. So if you don't have time to do that, that's where we would come in, right?

SPEAKER_05 18:56

Absolutely come in.

SPEAKER_03 18:57

Yeah, absolutely. So when you were telling us this, when you emailed us about all of your website experience, you mentioned you had a little bit of a scare recently. Um tell us about that. That is terrifying, especially coming from you who has so much knowledge about your website.

SPEAKER_04 19:21

Yes. So back in December, that's just very slow at pioneer December. So everybody in our company has something called B work. So that's what you do during the slow times. And one of our guys was working on his B work, which was finessing some of the SEO optimization on the website. So he's working on some things with descriptions, and he Googled something, Googled one of the descriptions, and he found that there was a duplicate website of ours. Someone had taken scraped, what they call I now know it's called scraping. They had scraped our entire website. The images, the content, everything, put it up on another website, uh different domain name. What? Not with our name, thankfully. But yeah. It's called website spoofing. Apparently, this is a rather common thing. In the end, we ended up paying for a service, and there's services that will do um what they call monitoring and takedown services for um anywhere between $10 a month and $15,000 a year. So we ended up finding my guys, a one that was reputable in the middle that we went with, ended up having to go. It's called brand exploit protection. And we ended up going with a brand exploit protection software or monitoring company, really is what it is, that got the other website taken down. Um, it was a company out of I believe it was Malaysia. We're all like, what happens? We we were joking, we're like, we're gonna place an order and see what happens. And and we were like, Yeah, I'll tell you what's gonna happen. You can get your credit card number stolen, you know. Yeah, we think it was a shell for stealing credit card numbers. I I don't know, I didn't put my credit card number in to find out, but that's our theory on why they did this kind of thing. They weren't getting any benefit out of the pioneer name, they weren't even using our name. Um, but they had taken all of our content and some places they forgot to change the name. But yeah, that's a thing. And cybersecurity overall is just such a huge thing. If I was a kid in school today, I would go into cybersecurity because you are never ever going to have a shortage of work. One small tip I have for florists is check your business insurance up. As far as cybersecurity insurance, it can be a pretty reasonable fee to add on. And it didn't cover us in our case because we didn't have a data breach, which yay, I'm glad we didn't have a data breach. Cybersecurity R is only covered for data breaches. But if you have a data breach, you're going to be really glad that you have that cybersecurity insurance. And if you have anything connected to the internet in your life, you have a risk for a data breach. By all means, talk to your business insurance agent and see if it's, you know, feasible for you to get that cybersecurity add-on for your company. Wow. Who would have ever thought? My gosh. Yep. That's terrifying. But it is what it's terrifying. It was really scary at first, let me tell you. I wasn't at work that day and my dad called me. I I I need to tell you something, and I don't want me to be upset. Our website was just stolen. Of course I'm upset. Apparently it had been up since June, and it took till December for us to find it.

SPEAKER_01 22:47

And we found it just completely by accident. I guess that's why we have a cybersecurity person who's monitoring all that. Right. But gosh, you wouldn't even know how to find that.

SPEAKER_05 22:57

Holy cow.

SPEAKER_04 22:58

No, I didn't even know this whole brand exploit protection thing was a thing. But I guess major brands have very serious situations. Like even having their social media duplicated, things like that.

SPEAKER_01 23:14

It's a thing. I have a friend who works at Wells Fargo in cybersecurity. He just tells me some of the stories, and I'm like, oh my gosh, how do you even start? How do you start to find some type of thing?

SPEAKER_05 23:27

Yeah, where do you even begin?

SPEAKER_01 23:29

Yeah.

SPEAKER_04 23:30

Cybercrime is huge. Economies of countries in the world is unreal. It's just huge.

SPEAKER_03 23:46

I always think all of these people that are using their intelligence for evil, if they could just flip it, they can do so much good in this world because they're so smart. They're so smart.

SPEAKER_01 24:04

Oh, true, Lori.

SPEAKER_03 24:05

I don't understand why they have to use it for the dark side. It blows my mind.

SPEAKER_01 24:11

That's the good and evil. That's the struggle.

SPEAKER_03 24:13

I know, but I'm like, why? Why must you pick evil? It just blows my mind. Anyway. Anyway, okay. Anything more? Any pieces of advice you would give florists who maybe are just starting out or not sure what to do about a website yet? What pieces of advice would you give them?

SPEAKER_04 24:44

That could be a three-hour conversation, but the one of the first things I would say is this is a really big passion thing for me as to why Florists should focus on their website. And any small business. I'm not just talking Florists, even local restaurants. The girls and I at work talk talk about it. Like they don't have a website, they just have Facebook. If you don't have Facebook, you can't see the menu for that restaurant. Um Florists, it's social media is so easy that it's really easy to focus time and energy on social media, and that's good. So social media is great for your branding, for your marketing, advertising, all that. But your website is where people actually give you money. That's where an order or transaction can happen. So really focus your efforts on the website. Another thing that I will say a friend of mine has a little website, Washington. She has a website company and the name is Lexus Rose Media Group. So I want to credit her. This is not my own intelligence. But she made a point with this whole TikTok thing that's happening and the TikTok bans and all that. If you focus your efforts on your website, you don't have to be stressed out that your whole brand is being wiped out if something happens to that social media platform, whether it be political or technological or a data breach or whatever. You are in control. You own the content. So really focusing on your website. My dad and I were talking this morning. It's like back in the day, the way a florist would advertise is they would do a yellow pages ad. And the whoever had the biggest yellow pages ad was the best florist in town. If they didn't have a shop for the person to call or to go to, the yellow pages ad would be pointless. The same is true at your website today. Your website is as important as your shop because your customer in California who's calling the florist in Iowa to order flowers for their grandmother's funeral or whatever, they can't come into your shop. And so many people, even if they are gonna come into your shop, they're gonna Google first. They're gonna look at your website, they're gonna judge you based on your website before they ever look at your physical shop. Now, of course, there's people in your town that are walking by and driving by, and they maybe they know you from different things, but your website really needs to be as good as you can make it. So put your efforts, not saying discredit social media, but really focus on websites. And then again, as to what do you do, think of what your actual shop needs. It needs to be cleaned. If they walk in and the place is disgusting, people aren't gonna come. Same as your website. It needs to be easy to navigate and uncluttered. I'm in the process of having to buy a new car, which I haven't done this since pandemics. This is a new experience, let me tell you. But I went to this one dealership's website and it was a disaster. Like it and I still went to the dealership because they had the use power that I was looking at. My whole experience at the dealership was also a disaster. So your website is really a reflection of your company. So make sure it's not cluttered and obviously you want to do call-outs and stuff to people, but don't make it so that it's like in their face, bursts everywhere. It's a side, right? Make it easy to navigate, find what they need, make it easy to see, make sure your pictures are good. All you listeners, you've got flower click here. They have this service where they can help you with your pictures. Um they can help you improve your navigation. Find what they're really looking for. Good pictures, have different views of your arrangements. And if you take a picture of something and you're posting it on your social media, post that same picture. It doesn't have to be perfect to be on your website. It's okay if it comes off your phone. People have much greater tolerance today. Like, obviously, use the ones from Bonda, but also they just want to see. They want to understand what's the difference between your good, better, best. I was ordering flowers for my friend's mom's funeral, and I'm just like, what is the difference between these price three price ranges? Have something relative that people can understand. Have a golf ball or a tennis ball or a pop can or a ruler, something near it that people can get a picture of the size. Your product description. Again, FlowerClick can help you. If you're not using Flower Click, do the best you can yourself. Something that can be explainable to the user. Content, information that's useful to get the customers back to your website. Is there something about how they can care for their their purchase? Is there something about the trends? We talk trends. What can you say? Can you make a simple article about prom trends in your area? Go to the local mall, see what dresses are there, go to the local prom fashion show, type off something. Again, you don't have to be awesome. You just need to do your maybe you hire a little local content writer, find somebody at the local college or a freelancer that's your cousin's best friend's kid, whatever. Obviously, if you can afford the professional, please do. But if you can't, do something. Don't let the fact that you're a small business prevent you from doing anything. Because let me tell you, at the beginning, we couldn't afford to hire anything out. That's why the 18-year-old kid was doing all this. And we still do a ton ourselves, and we don't do it perfectly, but it's still better to do it. Do something than nothing. And that content will help your SEO. Um, remember your writing or you're designing for your customer, not for the search engines will follow. And it's still good to do what's best practices for the search engines. If you can hire the work that Vonda and the team does at FlowerQuick, great. If it's beyond their scope, Vonda has many times had Ryan from Strider on her podcast, excellent SEO resource for the floral industry. There's professionals, but you know, you got you gotta have something there first. You can't optimize something that doesn't exist. You gotta have some content, pictures, things like that. And people say, I don't have time for this. No, you don't. But you don't not have time for it either. Because you need it. And you can always use downtime. We were just talking about how all the floral industry stuff is in June because there's there's a slow time for the florist. Use your slow time. Everybody at Pioneer has B work, and at least half of them are doing B work on the website to improve things on the website.

SPEAKER_03 31:20

I love the idea of B work. I love that concept. I'm not only thinking like for my own way of doing my work, but for flower shops, because we always talk about in our sales prep school how there's no downtime, but I love changing the language to B work because it gives it more value instead of just no downtime, instead of just busy work, which sounds like it means nothing. There's a work, and B work is still important, but your A work is your A work, like what you must get done. Right. I really like that because B work is where the guy found the horrible cyber breed. That's important. Yep. Yeah, that's anyway.

SPEAKER_04 32:14

And that's a concept I've had to explain to our team that B work is doesn't mean it's not important.

SPEAKER_03 32:20

I have a list thinking of some of the stuff of Honda that we have on our B work list in my head. I'm like, oh my gosh, we've got so much B work. But that visually in my brain makes so much sense. And I love that.

SPEAKER_04 32:38

We've literally had five years of worth of B work from the website that went live in 2020. Yeah. Yeah. And we're it's and it keeps happening every season as the seasons change and new products come in and new photos.

SPEAKER_03 32:51

And yeah, that is such a cool, but I could see a flower shop prioritizing stuff, a work, B work. That's really cool. I thank you for sharing that.

SPEAKER_04 33:04

And the biggest thing to get across to people that I've had with our team is they're like, I'm not good at that. Like, that's okay. Um you're helping us make progress. Something is better than the concept of you are not a professional content writer. I can't afford a professional content writer to write everything on my website. Well, do the best we can. Pull up your chat GPS, do this and do that. No, it's not perfect. No, it's not professional. It's what we it's the best we can do. Yes.

SPEAKER_01 33:33

Yes, yes. But I think that's what people are looking for, is authentic anyway. So I think that content that's perfect. There people are thinking, hey, I wrote it anyway. So you want something that is not perfect and is authentic. You're like, oh yeah, they really wrote that. Yeah. It's heartfelt. That's something that's natural that they wrote. I love it. Sarah, thanks for joining us today. We really appreciate all the information.

SPEAKER_00 34:00

Oh my god. Thanks for having me.

SPEAKER_03 34:02

Thank you so much for listening to our podcast. We hope you enjoyed spending time with us because we enjoy spending time with you. If you did, make sure you hit that subscribe button or add the Business of Pleasure of Flowers to your Google morning routine or your Flash routine on Alexa.

SPEAKER_00 34:20

We look forward to seeing the next week. So please come back and join us to discover a bit of knowledge and one change in your mindset to new levels in your life and business.