The Business & Pleasure of Flowers
Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teaching, sales training, and life coaching to deliver valuable insights you can use right away.
From industry trends and the flower shop of the future to overcoming obstacles like boosting sales and building a stellar customer service team, they’ve got you covered. Discover how small shifts in your mindset and approach can create big transformations in your business and life.
Hit subscribe to put the pleasure back into your life, go back to loving flowers, find fresh inspiration, and bring the joy back to your business! 🌸
The Business & Pleasure of Flowers
Why Professional Certification? With Renee Tucci AIFD, CFD, PFCI
Episode 256: Vonda and Lori sit down with special friend, Renee Tucci AIFD CFD PFCI AAF, President Elect of AIFD, to discuss the importance of foundational education in floral design and how it is the key to growing and developing your personal and professional skills. They explore the significance of becoming a Certified Floral Designer (CFD) and a member of the prestigious American Institute of Floral Designers (AIFD). Lori poses insightful questions to Renee and Vonda, uncovering the motivations behind pursuing these certifications and the path to achieving them.
From discussing the advantages, both personal and professional, of obtaining these credentials to sharing a few fun stories, this episode emphasizes the importance of continual learning and growth in the floral industry. Tune in to discover how attending the AIFD National Symposium can elevate your floral design career and open doors to a blooming future.
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist