The Business & Pleasure of Flowers
Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teaching, sales training, and life coaching to deliver valuable insights you can use right away.
From industry trends and the flower shop of the future to overcoming obstacles like boosting sales and building a stellar customer service team, they’ve got you covered. Discover how small shifts in your mindset and approach can create big transformations in your business and life.
Hit subscribe to put the pleasure back into your life, go back to loving flowers, find fresh inspiration, and bring the joy back to your business! 🌸
The Business & Pleasure of Flowers
The Cut Foliage Business: Challenges and Opportunities with David Register from FernTrust
Episode 254: In this episode, hosts Lori and Vonda are joined by special guest David Register, the Executive Vice President at FernTrust, Inc. located in Seville, FL. David provides insights into the cut foliage business, discussing the products they are known for and the impacts of multiple hurricanes on the industry. The conversation also delves into what can be expected for Valentine's Day, the major challenges in production, and two key factors that significantly influence the business but are beyond their control. Labor and productivity costs are addressed, along with potential solutions to navigate these challenges effectively. Join us for an engaging discussion on the dynamics of the cut foliage market and the strategies for success in this ever-evolving industry.
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist