The Business & Pleasure of Flowers
Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teaching, sales training, and life coaching to deliver valuable insights you can use right away.
From industry trends and the flower shop of the future to overcoming obstacles like boosting sales and building a stellar customer service team, they’ve got you covered. Discover how small shifts in your mindset and approach can create big transformations in your business and life.
Hit subscribe to put the pleasure back into your life, go back to loving flowers, find fresh inspiration, and bring the joy back to your business!
The Business & Pleasure of Flowers
Navigating the Industry with SAF Leaders Kate Penn CEO and Oscar Fernandez President and Chairperson
In this special extended episode, Vonda and Lori engage in an insightful interview and casual chat with Kate Penn, Executive Vice President/CEO of the Society of American Florists (SAF), and Oscar Fernandez, SAF President and Chairperson of Equiflor/RioRoses. Join us as we explore the exciting programs offered at the upcoming SAF Convention on August 6-9, and gain an understanding of the essence of SAF and the benefits it brings to the floral industry. Additionally, Oscar and Kate provide their insights on commonly asked questions, shedding light on what to expect in an election year. The conversation also touches on Profit Blasts, compact yet enriching one-day events brimming with educational opportunities. This episode offers a comprehensive view of the floral industry and the valuable resources it offers for professionals.
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist