Navigating the Industry with SAF Leaders Kate Penn CEO and Oscar Fernandez President and Chairperson Artwork

The Business & Pleasure of Flowers

Vonda LaFever and Lori Wilson join forces to share advice, insider knowledge, and fun tips on everything floral. Everyone loves flowers, but the floral business comes with challenges that sometimes make you forget about the rewards. In this fun and informative podcast, Vonda’s extensive floral knowledge and experience, along with Lori’s teaching, life and sales training expertise, you will learn what’s trending in the industry and what the flower shop of the future might look like. In addition, they will discuss how to overcome obstacles, from in-store and online sales, to how to build a great customer service team. Discover how a bit of knowledge and one small change in your mindset can take you to new levels in your life and business. Hit subscribe, so you can put the pleasure back into your life and go back to loving flowers and what you do even more!

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The Business & Pleasure of Flowers

Navigating the Industry with SAF Leaders Kate Penn CEO and Oscar Fernandez President and Chairperson

June 18, 2024 • Episode 234

In this special extended episode, Vonda and Lori engage in an insightful interview and casual chat with Kate Penn, Executive Vice President/CEO of the Society of American Florists (SAF), and Oscar Fernandez, SAF President and Chairperson of Equiflor/RioRoses. Join us as we explore the exciting programs offered at the upcoming SAF Convention on August 6-9, and gain an understanding of the essence of SAF and the benefits it brings to the floral industry. Additionally, Oscar and Kate provide their insights on commonly asked questions, shedding light on what to expect in an election year. The conversation also touches on Profit Blasts, compact yet enriching one-day events brimming with educational opportunities. This episode offers a comprehensive view of the floral industry and the valuable resources it offers for professionals.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist