The Business & Pleasure of Flowers
Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teaching, sales training, and life coaching to deliver valuable insights you can use right away.
From industry trends and the flower shop of the future to overcoming obstacles like boosting sales and building a stellar customer service team, they’ve got you covered. Discover how small shifts in your mindset and approach can create big transformations in your business and life.
Hit subscribe to put the pleasure back into your life, go back to loving flowers, find fresh inspiration, and bring the joy back to your business!
The Business & Pleasure of Flowers
Blooming Passion: A Floral Journey with Bill McKinley, AIFD, CFD, ICPF
Episode 229: Join us for an inspiring conversation with Bill McKinley, AIFD, CFD, an Instructional Associate Professor for floral design at Texas A&M University and the endowed chair of the Benz School of Floral Design. Bill shares his remarkable journey in the floral industry, from its humble beginnings to his current roles at TAMU which also include an advisor for the Forsythe student chapter of the American Institute of Floral Designers (SAIFD). Discover how Bill's unwavering passion for floral design has driven him to generously give back to the industry while aspiring others to follow in his footsteps.
Note: AIFD stands for American Institute of Floral Designers, CFD stands for Certified Floral Designer, and ICPF refers to the Illinois Certified Professional Florist.
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist