The Business & Pleasure of Flowers
Vonda LaFever and Lori Wilson join forces to share advice, insider knowledge, and fun tips on everything floral. Everyone loves flowers, but the floral business comes with challenges that sometimes make you forget about the rewards. In this fun and informative podcast, Vonda’s extensive floral knowledge and experience, along with Lori’s teaching, life and sales training expertise, you will learn what’s trending in the industry and what the flower shop of the future might look like. In addition, they will discuss how to overcome obstacles, from in-store and online sales, to how to build a great customer service team. Discover how a bit of knowledge and one small change in your mindset can take you to new levels in your life and business. Hit subscribe, so you can put the pleasure back into your life and go back to loving flowers and what you do even more!
The Business & Pleasure of Flowers
Mother's Day Marketing and Sales Tips
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Episode 227
Episode 227: In this episode, Vonda and Lori are joined by Jennifer Barnard, from Tillies Flower Shop in Wichita, KS. With Mother's Day just around the corner, Jen shares valuable insights on marketing strategies that can still be implemented. She provides suggestions on how and what to do to maximize sales during this peak period. The hosts and guest also discuss the importance of getting your staff prepared and confident in selling, as well as the effectiveness of creating bundles and improving communication with customers. Tune in to this episode to gain practical tips and ideas for a successful Mother's Day season.
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist