AIFD National Symposium: "Emerge" with Ralph Giordano AIFD Artwork

The Business & Pleasure of Flowers

Vonda LaFever and Lori Wilson join forces to share advice, insider knowledge, and fun tips on everything floral. Everyone loves flowers, but the floral business comes with challenges that sometimes make you forget about the rewards. In this fun and informative podcast, Vonda’s extensive floral knowledge and experience, along with Lori’s teaching, life and sales training expertise, you will learn what’s trending in the industry and what the flower shop of the future might look like. In addition, they will discuss how to overcome obstacles, from in-store and online sales, to how to build a great customer service team. Discover how a bit of knowledge and one small change in your mindset can take you to new levels in your life and business. Hit subscribe, so you can put the pleasure back into your life and go back to loving flowers and what you do even more!

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The Business & Pleasure of Flowers

AIFD National Symposium: "Emerge" with Ralph Giordano AIFD

April 23, 2024 • Episode 226

Episode 226: Join Vonda and Lori as they chat with Ralph Giordano AIFD, owner of Giordano's Floral Creations in Fort Pierce FL, and one of the "Core 4" AIFD Symposium Coordinators. Ralph shares his excitement for the upcoming AIFD National Symposium "Emerge" to be held in Orlando FL from July 2-6.

Listen in to discover exciting details about the schedule of events and what you can expect to gain from attending. As a non-member of AIFD, Lori encourages everyone to attend and shares her thoughts on the takeaways you can expect to gain from your time and investment.

Don't miss out on this incredible opportunity to learn and grow in the world of floral design! Early bird registration ends on May 15th, so register now and emerge with AIFD this summer in Orlando.
AIFD Symposium Information
Emerge Brochure PDF
Registration Page

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Real Life Retail Florist