The Business & Pleasure of Flowers
Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teaching, sales training, and life coaching to deliver valuable insights you can use right away.
From industry trends and the flower shop of the future to overcoming obstacles like boosting sales and building a stellar customer service team, they’ve got you covered. Discover how small shifts in your mindset and approach can create big transformations in your business and life.
Hit subscribe to put the pleasure back into your life, go back to loving flowers, find fresh inspiration, and bring the joy back to your business!
The Business & Pleasure of Flowers
2024 Trend Predictions and Product Development Insight with Ellie
Episode 208: Vonda and Lori welcome back Ellie LaFever, PFCI.
Ellie shares her invaluable insights and expertise on the process of creating fresh flower designs for the Flower Clique library of images for member websites. With a focus on the importance of having an open mind, Ellie discusses the key factors to consider when developing new floral products that capture the attention and imagination of customers.
As we look toward the future, Ellie also provides intriguing predictions for the floral industry in 2024. Discover what trends she foresees emerging in the coming years and gain a competitive edge in staying ahead of the curve.
Whether you are an aspiring florist, a seasoned professional, or simply have a love for beautiful blooms, this podcast episode is packed with inspiration and practical advice. Join Vonda, Lori, and Ellie as they explore the world of fresh flower product development and share their excitement for the future of floral design.
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist