The Business & Pleasure of Flowers
Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teaching, sales training, and life coaching to deliver valuable insights you can use right away.
From industry trends and the flower shop of the future to overcoming obstacles like boosting sales and building a stellar customer service team, they’ve got you covered. Discover how small shifts in your mindset and approach can create big transformations in your business and life.
Hit subscribe to put the pleasure back into your life, go back to loving flowers, find fresh inspiration, and bring the joy back to your business!
The Business & Pleasure of Flowers
Latest Episodes
Stop Overthinking Social Media: Simple Strategies That Actually Work for Florists with Sarah LoBue
Episode 345: Social media doesn’t have to feel like another full-time job.In this episode, Lori and Audrey sit down with Sarah LoBue AIFD of Main Street Florist to talk about how flower shops can create a social media ...
The Empathy Blind Spots Every Leader Needs to Examine
Episode 344: Empathy is not something you either have or you don’t - it is a skill you can practice, strengthen, and sometimes struggle to access.In this episode, Vonda and Lori continue their conversation about empathy in leaders...
Empathy Continued: Head, Heart, and Hands in the Flower Shop
Episode 343: Empathy is not just about feeling someone else’s emotions—it can shape how we communicate, lead our teams, serve customers, and respond when someone needs help.In the second of this series, Lori and Vonda explore the ...
Empathy Isn’t Agreement: The Leadership Skill Every Flower Shop Needs
Episode 342: Can empathy really make your flower shop more profitable? In this episode, Lori shares the key lessons from her leadership presentation at AIFD Symposium and explains why empathy isn’t just a personality trait, it’s a s...
You Belong Here: Mentorship, Positivity & Welcoming the Next Generation
Episode 341: Fresh from AIFD Symposium 2026, Vonda reflects on the moments that mattered most and they weren’t always found on the stage. In this heartfelt solo episode, she shares why kindness, mentorship, and making first-time attendee...