The Business & Pleasure of Flowers
Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teaching, sales training, and life coaching to deliver valuable insights you can use right away.
From industry trends and the flower shop of the future to overcoming obstacles like boosting sales and building a stellar customer service team, they’ve got you covered. Discover how small shifts in your mindset and approach can create big transformations in your business and life.
Hit subscribe to put the pleasure back into your life, go back to loving flowers, find fresh inspiration, and bring the joy back to your business!
The Business & Pleasure of Flowers
Latest Episodes
Think One Level Up: How to Become the Employee Everyone Wants on Their Team
Episode 352: What does it actually look like to think like a leader—even when you’re not the boss?In this episode, Vonda and Lori unpack the idea of “thinking one level above your current role” and what that looks like...
You Can’t Control the Storm, But You Can Control Your Mindset
Episode 351: What do flight delays, a rainy team retreat, flower shop ownership, and a ship taking on water have in common? More than you might think.In this episode, Vonda and Lori are fresh off the Flower Clique team...
Stop Competing and Start Profiting: The Numbers Every Florist Needs to Know with Derrick Myers
Episode 350: What does it really take to run a profitable flower shop?In this episode, Vonda and Lori sit down with floral industry CPA Derrick Myers of Crockett Myers to talk about the numbers that can make, or break, a flower sh...
Book the Ticket: Building a Flower Shop That Can Run Without You with Jenny and Charles Ingrum
Episode 349: What would happen if you actually left your flower shop and took the vacation?In this episode, Vonda and Lori sit down with floral industry power couple Jenny and Charles Ingrum (Jenny Ingrum AIFD • PFCI • EMC ...
Roses & Thorns: Clique Catchup and Our SAF 2026 Recap
Episode 348: We’re back from SAF Convention and maybe still recovering a little.In this episode, Lori and Vonda are joined by Ellie LaFever as we all share our roses, our thorns, and the moments that made this year’s convent...