The Business & Pleasure of Flowers
Vonda LaFever and Lori Wilson join forces to share advice, insider knowledge, and fun tips on everything floral. Everyone loves flowers, but the floral business comes with challenges that sometimes make you forget about the rewards. In this fun and informative podcast, Vonda’s extensive floral knowledge and experience, along with Lori’s teaching, life and sales training expertise, you will learn what’s trending in the industry and what the flower shop of the future might look like. In addition, they will discuss how to overcome obstacles, from in-store and online sales, to how to build a great customer service team. Discover how a bit of knowledge and one small change in your mindset can take you to new levels in your life and business. Hit subscribe, so you can put the pleasure back into your life and go back to loving flowers and what you do even more!
Podcasting since 2019 • 258 episodes
The Business & Pleasure of Flowers
Latest Episodes
Why Professional Certification? With Renee Tucci AIFD, CFD, PFCI
Episode 256: Vonda and Lori sit down with special friend, Renee Tucci AIFD CFD PFCI AAF, President Elect of AIFD, to discuss the importance of foundational education in floral design and how it is the key to growing and developing your pe...
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Episode 256
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40:56
Decoding SEO: Expert Insights & Strategies with Ryan Freeman
Episode 255: Vonda and Lori as they sit down with Ryan Freeman, President of Strider and a seasoned expert in the fields of SEO and online marketing. Ryan sheds light on the overwhelming landscape of SEO, cautioning businesses against mak...
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Episode 255
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43:26
The Cut Foliage Business: Challenges and Opportunities with David Register from FernTrust
Episode 254: In this episode, hosts Lori and Vonda are joined by special guest David Register, the Executive Vice President at FernTrust, Inc. located in Seville, FL. David provides insights into the cut foliage business, discussing the product...
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Episode 254
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31:14
The Unseen Challenges of Being a Manager or Leader
Episode 253: Lori provides an insightful look into the less glamorous aspects of being a manager that are rarely discussed. She shares interesting and surprising insights about the challenges that managers experience and often keep to themselve...
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Episode 253
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33:42
Behind the Scenes: Lessons from Working with Top Video and Design Teams
Episode 252: In this episode, host Lori Wilson PFCI sits down with her co-host Vonda LaFever AIFD PFCI CFD and friend Julie Poeltler AIFD PFCI CFD to discuss their recent collaboration with a top-notch video production and design team. Jo...
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Episode 252
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29:41