The Business & Pleasure of Flowers
Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teaching, sales training, and life coaching to deliver valuable insights you can use right away.
From industry trends and the flower shop of the future to overcoming obstacles like boosting sales and building a stellar customer service team, they’ve got you covered. Discover how small shifts in your mindset and approach can create big transformations in your business and life.
Hit subscribe to put the pleasure back into your life, go back to loving flowers, find fresh inspiration, and bring the joy back to your business!
The Business & Pleasure of Flowers
Latest Episodes
Empathy Isn’t Agreement: The Leadership Skill Every Flower Shop Needs
Episode 342: Can empathy really make your flower shop more profitable? In this episode, Lori shares the key lessons from her leadership presentation at AIFD Symposium and explains why empathy isn’t just a personality trait, it’s a s...
You Belong Here: Mentorship, Positivity & Welcoming the Next Generation
Episode 341: Fresh from AIFD Symposium 2026, Vonda reflects on the moments that mattered most and they weren’t always found on the stage. In this heartfelt solo episode, she shares why kindness, mentorship, and making first-time attendee...
The Keepers of the Pretty | Moments with Marlin
Episode 340: What does it really mean to “make it pretty?”In this first Moments with Marlin episode, floral industry favorite Marlin Hargrove joins Lori and Vonda for a conversation that’s about so much more than flowers....
Why People Don’t Change (And What Great Leaders Do Instead)
Episode 339: In this episode, Vonda and Lori explore a surprising truth about leadership: knowing better doesn’t always mean doing better. Drawing from recent research on behavior change, Lori unpacks why people resist advice, stru...
Behind the Blooms: How the American Floral Endowment Supports Every Florist
Episode 338: Most florists have seen the AFE logo, but many don’t realize just how much the American Floral Endowment impacts their business every day.In this episode, Vonda and Lori sit down with Debi Chedester, Executive ...