The Business & Pleasure of Flowers
Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teaching, sales training, and life coaching to deliver valuable insights you can use right away.
From industry trends and the flower shop of the future to overcoming obstacles like boosting sales and building a stellar customer service team, they’ve got you covered. Discover how small shifts in your mindset and approach can create big transformations in your business and life.
Hit subscribe to put the pleasure back into your life, go back to loving flowers, find fresh inspiration, and bring the joy back to your business!
The Business & Pleasure of Flowers
Latest Episodes
The Hidden Impact of People in Your Life (and Your Business)
Episode 334: This week’s episode is a solo, heartfelt reflection as Vonda takes the mic while Lori enjoys the first precious days with her new grandson.What begins as a simple story about gardening and a neighbor turns into s...
More Than a Conference: How AIFD Symposium Can Elevate Your Floral Career
Episode 333: In this episode, we’re diving into everything you didn’t know you needed to know about the AIFD Symposium—and why it’s so much more than just another industry event.If you’ve ever looked at the price tag and hesitated...
Quick - Train Your Team on This Before Mother’s Day Hits
Episode 332: Mother’s Day is here—and the difference between a decent week and a record-breaking one comes down to how your team communicates with customers.In this episode, Vonda sits down with the floral industry's two mos...
Finding Your People: The Power of Community (In and Beyond Flowers)
Episode 331: What does community really mean - and why does it matter so much, especially in the floral industry?In this heartfelt and honest conversation, Vonda and Lori explore the deeper, more emotional side of co...
From Forensics Lab to Flower Moxie with Amy McCord
Episode 330: What do forensic science and floral design have in common? For Amy McCord, founder of Flower Moxie, they're both part of the same unlikely journey – one that started with a $100 wedding, a box of Sam's Club roses, and a lot ...